Insane in the Brine

Fermentation and pickling is a massively growing interest for people these days. The guys at Insane in the Brine wanted help visualizing the brand for labels, cookbooks, and other things like the promotion above made to celebrate their 666th post.

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Loved by all, they have caused quite the stir in the hot sauce and pickling community.

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Below are some of the concepts we went through finding just the right look for the rock superstars of fermentation.

“Fred is crazy, but it's just enough to make his work fascinating.”

-Danny Berke